Having a website is great but if the search engines can’t find you or they find you for the wrong things then it’s pretty worthless!
Search Engine Optimisation is more than simply understanding Google – you need to understanding your customers and what information they ultimately want to find when entering a search query.
Here at SVA Media we make SEO easy and can help you build an SEO strategy that works. Long gone are the days of stuffing your site with multiple keywords – SEO is so much more than that.
So what is SEO?
Search Engine Optimisation is the organic way of increasing your page ranking of your website based on it’s relevance to specific search and key terms used. Unlike paid search (PPC), SEO takes time, discipline and structure to help you achieve your end goal of ranking first on page 1 of Google. SEO begins from the minute you start to build your website, structure,usability and content are key!
There are two types of SEO, online and offline. So whats the difference?
Online SEO stands for everything that sits within your site this includes the design of your website, including its usability, speed and accessibility, the relevance of what your site is about is also a major influence on the way it is ranked. So when you have your site built bear this in mind and ensure that your designer builds your site in a structured way including the HTML code, meta tags, keyword placement and keyword density.
Offline SEO is everything that is done away from your site to drive traffic to it,this includes, back links, social media, content/blogs and sharing this through various online platforms, video marketing and directory listing. This is where you social media marketing comes into play and helps provide that all important KLOUT online.
Remember Google are looking for sites that are relevant, think about your audience and who your ideal customer is, research what they are looking for and make your content relevant for them.
If you would like more information or help getting started then Contact us now.
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